Seasons of Success – Tourism Thrives Part 2 is a practical half-day workshop for tourism business owners ready to strengthen their team and increase revenue.
We begin with HR and staffing strategies — how to hire well, train confidently, and create a service culture that delivers consistency and five-star experiences.
Then we move into the sales psychology of how visitors decide — and how to make it easy for them to say yes. You’ll learn how to guide customers (not pressure them), use authority and social proof naturally, reduce friction throughout the customer journey, and create simple opportunities for rebooking and increased spend.
We will walk the entire experience — from the car park to checkout — identifying small changes that make a big difference.
You’ll leave with clear next steps, a simple team worksheet, and practical language your staff can use immediately.
Join us to raise the standard, remove the friction, and grow the revenue.
Speaker(s): Donna (HR & Staffing), Paula Short (Sales & Customer Relationships)
Co-Sponsor(s): Virginia Tourism Corporation
Workshop price $25 (early bird $15)
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