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DEI as a Strategic Imperative in a Divisive Environment

December 5, 2024 3:30 PM - 5:30 PM (EST)

Description

For senior-level executives, DEI is no longer just a moral imperative; it's a strategic necessity. In today's increasingly polarized world, organizations that can effectively navigate DEI challenges will gain a competitive advantage.

Join us for a presentation that will equip you with the tools and strategies to position your organization as a leader in DEI. We'll talk about the business case for DEI in a global context, help you assess your organization's current standing, and guide you through the process of developing a strategic plan. You'll also learn how to engage your leadership team, build a diverse and inclusive workforce, foster a culture of inclusion, and measure your progress.

Don't miss this opportunity to gain valuable insights and practical advice that will help you drive innovation, improve employee morale, enhance customer relationships, and strengthen your organization's reputation in a complex and challenging business environment.

Shelly Willingham Biography:

Shelley (she/her) is a serial entrepreneur and business strategist with more than 20 years of corporate and small business experience. In 2003, Shelley founded the National Organization for Diversity in Sales and Marketing (NODSM), a company focused on helping corporate America recognize the increasing purchasing power of diverse segments and helping them market to these groups without using stereotypes or being offensive.

In 2006 she partnered with FORTUNE magazine on a special diversity section highlighting her work in this space. Shelley speaks at various business events and conferences, coaches and consults aspiring entrepreneurs and business owners, and is a frequent on-air contributor to CNBC.

Shelley is a Certified Diversity Executive and leads the client acquisition strategy and execution while supporting each of the TDM business units in the development of their respective strategies. Her focus is on enhancing customer value, building competitive differentiation, and driving revenue and profit growth.

Why DEI? I can’t imagine any forward thinking company that wants to position itself for growth not embracing the value of DEI. The business case is clear. DEI initiatives increase the bottom line, drive innovation, attract more talent, and create more opportunities for growth. Simply, it just makes good business sense.

Location

Slover Library

Event located in Community Engagement Room 650

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Contact Information

Name: Janetta Jatczak
Phone: (757) 664-2530
Email: jjatczak@hrchamber.com

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DEI as a Strategic Imperative in a Divisive Environment

December 5, 2024 3:30 PM - 5:30 PM (EST)

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DEI as a Strategic Imperative in a Divisive Environment

December 5, 2024 3:30 PM - 5:30 PM (EST)

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