Description

Title: Proposal Development 101: Win Themes, Compliance, and Content that Scores 

Description:
This session is a step-by-step walkthrough of the government proposal development process. Learn how to organize your team for success—from proposal kickoff to final submission. Discover how to develop compelling win themes and align them with the government’s “hot buttons.” You’ll also gain tools like the compliance matrix, outlines, and review cycles to keep your proposal compliant, on schedule, and persuasive. 

We’ll break down common proposal sections such as the Transition Plan, Management Plan, Risk Mitigation Strategy, Cross-Reference Matrix, and Acronym List—explaining what they are, why they matter, and how to write them effectively. 

Learning Objectives: 

• Understand the stages and team roles in the proposal process 
• Learn how to build and apply a compliance matrix 
• Write compelling content for standard proposal sections